Current events » Art meets business. Partnership?
An inseparable tool of every cultural manager is a data base with people representing private companies, corporations, financial institutions. But do the people responsible for the image, public relations and sponsorship in these companies have data bases with curators or directors of cultural institutions? The one‑day conference prepared with the Dutch Embassy and the Representative of the Flemish Government presents the Dutch and Flemish experiences in cooperation between these two communities.
In the context of the announced budget cuts it seems particularly useful to analyse such questions as who and why should support financially the development of art, whether the business community is not playing an overly dominant role in this dialogue, whether cultural institutions should not pay more attention to making their activities more efficient economically, what is the role of other participants of this cooperation, etc. The presence of Polish participants will make it possible not only to confront the experiences but also to discuss mutual expectations and to reflect on the language of communication between these two spheres.
